Marty Cagan is often referred to as the most influential person in the product space. He got his start building products for eBay, AOL and Netscape Communications, and Hewlett-Packard. Now he’s a pa

Software engineers have long been the hailed the heroes of Silicon Valley, but a new power is rapidly emerging: product management. According to Hired’s 2017 Salary Report , it’s now the highest paid

Our Team Marty Cagan Founder, Partner - Product cagan@svpg.com Twitter LinkedIn Marty Cagan founded the Silicon Valley Product Group in 2001 to pursue his interests in helping others create successful

There is a long-simmering debate in the product management community revolving around product managers and P&L statements. Do product managers really need access to the product P&L statement? Does eac

Finally a Definitive Definition of Roles and Responsibilities for a Product Marketing Manager Title Definition: Product Manager vs. Product Marketing Manager The titles are confusing. But here is some

I constantly hear product managers and product marketing managers whining that they carry all the responsibility for their product but they don’t have the authority to direct anyone to do anything. Th

These days Hewlett Packard can't do anything right. But, in particular, it really can't do software. One year after paying $11 billion for Big Data search outfit Autonomy, HP is taking a $8.8 billion

Did Bill and Dave create something that new companies can align around? Published in The Startup · 8 min read · Aug 12, 2018 -- Bill Hewlett and Dave Packard at work. Linting code When many engineers

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The HP Way is a quintessential American success story. It is about two young men raised in the West, brimming with ability, confident in themselves and with the innate gift of seeing things clearly ri

The tale of The Garage that launched a high-tech revolution is now official legend, a silicon cliché. Too bad it mostly misses the point. Sure, college pals Bill Hewlett and Dave Packard started in th

A Short History of Product Management Although one could argue that product management is as old as the first tool crafted by a human hand, its modern definition stems from a famous internal memo at P

Knight scholarship winners have had outsized impact in journalism, media and technology 5 min read · Sep 6, 2018 -- The post at BoingBoing.net that spread the word about the Knight scholarships Eleven

Specialization name change reflects the interests of students; media entrepreneurship remains a key focus Published in Medill Media Innovation & Content Strategy · 3 min read · Sep 16, 2019 -- Student

Published in Medill Media Innovation & Content Strategy · 10 min read · Feb 25, 2019 -- Post-it notes, ideas that can get you fired, and the fuzzy front end are a few tools that MIE’s design thinking

The New York Times has decided to opt out of Apple News. On its own, that may seem like just one more move in the chess game between major news companies and the platforms. But it could also be an ind

Let PMs Be PMs Product management is at an interesting point. More and more companies embrace it as a way to supercharge the business, gratify customers and align the org, yet few product teams are ab

Blog / Top 5 things to review in an Accessible Design Review Top 5 things to review in an Accessible Design Review I’m a huge advocate of accessible design reviews. Picking accessibility issues up ear

The 1990s will belong to the customer. And that is great news for the marketer. A version of this article appeared in the January–February 1991 issue of Harvard Business Review .

“Product leaders don’t play the game, but they are judged by the record of their products,” Adam Nash proclaimed in a presentation to AirBnb and Dropbox in 2013. Adam Nash is the CEO of Wealthfront an

1991 Regis McKenna wrote an HBR article entitled “Marketing is everything”

Published in Agile Insider · 6 min read · Dec 7, 2018 -- Photo by João Silas on Unsplash Read the first part of this article here . The 1950s In post-war Japan, cash-flow issues forced different compa

Published in Agile Insider · 6 min read · Nov 12, 2018 -- Introduction It’s hard to imagine a modern-day tech product company which does not have a Product Manager role in it. Tech product companies a

How we brought the community into the development of The Longmont Leader Published in The Compass Experiment · 6 min read · Jun 25, 2020 -- On May 27, we welcomed a new family member to the Compass Ex

Year-end packages like this are places for optimism, but I’m going to make a sad and gloomy prediction. In 2016, despite all of the exciting, important virtual reality projects and wearable tech exper

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The field of user experience has a wide range of research methods available, ranging from tried-and-true methods such as lab-based usability testing to those that have been more recently developed, su

[This is the written form of my presentation What’s Your Problem? Putting Purpose Back into Your Projects ] Our story begins in the 1980s at Procter & Gamble, the largest consumer goods company in the

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Will Federman figured his first job out of journalism school would be at a digital media startup. Instead, he ended up at a legacy magazine that last year launched a standalone website . But nothing a

Erika Hall Just Enough Research Start doing good research faster than you can plan your next pitch. Second Edition Select an Option Good research is about asking more and better questions, and thinkin