Publishers are the guardians of user data. By ensuring that it is protected, publishers and advertisers regain their central place in the process of discovering, planning for and activating audiences. Permutive ensures that every targeted ad impression, from open auctions to direct, is based on…

Erika Hall 1 min read· Jan 23, 2021 -- Press enter or click to view image in full size Photo by Torsten Behrens (CC BY 2.0) Based on conversations I’ve been having lately, there is a strong desire for a Design Research¹ Maturity Model similar to the UX² Maturity Model floating around. I think the…

By Lisa Intrabartola Date April 4, 2022 Media Contact Lisa Intrabartola lisa.intrabartola@rutgers.edu The Daily Targum was in the midst of a watershed moment when Hayley Slusser took over as editor in chief in February 2021. In a matter of months, the second-oldest collegiate newspaper in the United…

In this 'known-to-work' article, we are going to talk about models that help publishers define relevance, and what makes something relevant to the audience in the first place. One of the most important models I have ever made is also the simplest of all my models. It's the model that defines the…

Numbers don’t lie, but people do. And worst of all, people lie to themselves about what numbers mean. The Big Lie in media metrics for years was the Biggest Number. Media publishers got away with touting their total monthly page views or unique visitors as their “audience”. This was a bit like…

United States | Read all about it Digital experiments try different ways to fill a glaring gap Apr 16th 2022|Baltimore, Maryland|4 min read IN ITS HEYDAY in the 1950s, the spacious five-storey redbrick building on North Calvert Street housed the hundreds of employees of the Baltimore Sun, the city’s…

Graduation was approaching, and Northwestern University journalism student Stephanie Choporis faced a tough job market where her choices were few. She could have sought out a spot at a major newspaper or broadcaster in Chicago or elsewhere, but those positions were few and competitive. She might…

Dear members, We have some very sad news to share. As of January 1st 2021, The Correspondent will discontinue publishing its journalism. As a paying member, you will automatically receive a full refund for the remainder of your membership in the first weeks of the new year. All published articles…

Local independent news operations demonstrate staying power by: Michele McLellan | Nov 15, 2015 When I first started studying an emergent group of local online news startups in 2009, it was because I was skeptical of a narrative that went something like this: Newspapers had to be saved because the…

Gabi Dobocan 8 min read· Feb 15, 2020 -- Two out of three software development projects end with partial or total failure, and the most substantial projects fail most often. This effectively wastes billions of dollars and thousands of person-hours in value every single year (1). In this series, we…

After staff cuts at regional newspapers reduced reporting in Davidson County, N.C., veteran journalist David Boraks in 2009 started an online site to fill the void. Last month, Boraks shut it down, telling his readers, “Alas, we haven’t turned it into a sustainable business.” The demise of…

On March 9, management at HuffPost notified 47 employees that they were being laid off as part of a cost-cutting effort following the digital journalism pioneer’s acquisition by BuzzFeed. The brass handled the layoffs in a particularly ham-fisted way, but no amount of finesse would have made so many…

When OpenFile launched in 2010, the tight-knit Canadian media community reacted with slightly skeptical enthusiasm. Legacy newspapers including The Globe and Mail and National Post said OpenFile was going to revolutionize online news…or at least “redefine” it. Behind the headlines was an elegant…

For startups, the risk of failure looms large. Countless startups have called it quits. But which ones had the most dramatic falls — and why? We combed through our database to find the most well-funded startup companies that ultimately failed or had an undesirable exit, such as an asset sale or an…

The venerable E.W. Scripps Company, a multimedia national player in newspapers, radio, television, and digital media, has announced a tectonic and identity-changing restructure plan. As with many corporate reinventions, headcount will be reduced, costs will be lowered, technology will be…

Sign up now: Get ST's newsletters delivered to your inbox Hiving off the media business will allow SPH to be freed from some restrictions that apply to newspaper companies by law. ST PHOTO: NG SOR LUAN Tham Yuen-C Published May 17, 2021, 05:00 AM SINGAPORE - Singapore Press Holdings (SPH), which…

We called it the 3 a.m. Club. We converged in Denver in mid-October last year, between Covid scares. We planned to talk about the stuff that actually makes local journalism revival possible in our cities and across the country: reader revenue, our tech stacks, the difficulty of hiring and the…

OMB unequivocally saying that psychological costs are part of burden. I swoon!

On a scale of one to Quibi, the $1.75 billion streaming service that was shut down in a humiliating fashion just six months after it launched because few people wanted to watch it and even fewer people wanted to pay to watch it, CNN+ is hovering around an eight. Two weeks into its launch, CNN+ is…

My boss brought up the infamous Cheerios tweet on my first day. Almost a year had passed, but it was still a cautionary tale: At 8:06 pm on a casual Wednesday night, a seemingly innocuous tweet was sent out and quickly caused a firestorm. Within 24 hours, Republican National Committee Chairman…

Insights April 12, 2022 Our guide to developing a community ambassador program that can help local newsrooms better serve their communities Fiona Morgan, Director, Community Listening The American Journalism Project is helping to build a movement to grow and sustain local news. Our aim is not only…

Snippet Taxes News Industry Ad Tech News Bargaining Code Link Taxe Link Taxes Cory Doctorow 8 min read· Apr 10, 2022 -- It’s Stealing Their Money. Press enter or click to view image in full size Governments around the world — Australia, France, Brazil, and now Canada —have fallen in love with the…

Weather has long been a staple of local TV news. But as climate change makes extreme weather events like droughts, blizzards, and fires more frequent and severe, weather is becoming an even bigger part of people’s daily lives — and local newspapers see an opportunity. Some news outlets are leaving…

Leaders | After the smartphone The smartphone era is fading. What next? Apr 9th 2022|3 min read FIFTEEN YEARS ago Steve Jobs announced three new products: a music player, a mobile phone and an internet communicator. As Apple’s then-boss gave his presentation, his audience slowly realised that the…

Emotional intelligence by February 17, 2022 Pepino de Mar studio/Stocksy In August 2021, my employer, MIT, announced that all instruction, without exception, would be in person, with vaccination and regular testing. In context, I found this anxiety-provoking. As soon as I took a Covid test, I was…

Gabriel Sama 40 min read· Apr 8, 2022 -- For years, news organizations have faced severe challenges, including outdated business models, evolving technology, low pay, workforce turnaround, and a generational transition of their staff and audiences. There is no question that to face these challenges,…

Sign up for the daily CJR newsletter. In the 16 months since the news startup Billy Penn launched, the media landscape in Philadelphia, the site’s home city, has changed dramatically. The major dailies made a radical shift to a nonprofit model, the alt-weekly City Paper was shuttered, the public…

In 1976, a professor of economic history at the University of California, Berkeley published an essay outlining the fundamental laws of a force he perceived as humanity’s greatest existential threat: Stupidity. Stupid people, Carlo M. Cipolla explained, share several identifying traits: they are…

How BIPOC news outlets leaned into their authentic voice to grow audience through custom video content Twelve news organizations from the United States and Canada recently wrapped up the Video Busines

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The Wall Street Journal has described Hal Varian as the Adam Smith of Googlenomics. As the tech giant’s chief economist, he revolutionized Google’s business strategy, and is known now as perhaps the most prominent skeptic of America’s official, sluggish productivity numbers. He joined the podcast to…

Melissa Perri (@lissijean) teaches Product Management at Harvard Business School, and her book 'Escaping Build Trap' is my favorite! I recently discovered a Product Strategy essay written by Melissa. If you haven't read it yet, here's a breakdown of key concepts in <2 mins 🧵 There are 3 elements to…

By Advertising Initiative Lead INMA London, United Kingdom Connect One of the topics we covered in our recent INMA Advertising Master Class was programmatic advertising — a hot top topic inside ad sales departments across the world now. It’s emerged onto the scene in recent years, but there is still…

At the end of each year, thought-leaders voice their opinion on what they believe will be the “next big thing” in the media industry. End-of-year trends and predictions have become a tradition to most, and it’s definitely a tradition we look forward to. In fact, we’ve recently published our own list…

The Edited Latecomer's Guide To Crypto By Kevin Roose, originally published in The New York Times on March 20, 2022 Annotations by Molly White, Matt Binder, Grady Booch, Amy Castor, Stephen Diehl, Dirty Bubble Media, Dr. Catherine Flick, David Gerard, Geoffrey Huntley, Bennett Tomlin, Neil…

Hamish Nicklin In worst case scenarios, for every pound an advertiser spends programmatically on the Guardian only 30 pence actually goes to the publisher. The revelation, announced by the Guardian’s new chief revenue officer, Hamish Nicklin, at the Automated Trading Debate on Tuesday (4 Oct), means…